How To Write A Welcome Email Newsletter. The average open rate for a welcome email is 50%. It uses a brand voice to make the design feel empowering and fashionable.

Tell recipients what to do next. How to write a great newsletter welcome email. In other words, you need to 1) write email content that offers value to the reader, 2) understand your audience so you know what wouldbe valuable in the first place, and 3) have the technology.